Resetting for a New Year

Resetting for a New Year

Before you can take your business to the next level you have to know exactly where you are now and what needs to happen next. You gain this knowledge by tracking your numbers and then using them to project on the future. But you have to start where you are and learn about your current marketplace before you can visualize where you want to go and whether your expectations are reasonable. There are three basic metrics for you to focus on: • Average sale price • Normal cap volume • Fee percentage Your current average sale price determines what your…

What Would It Be Like To Be Your Customer?

What Would It Be Like To Be Your Customer?

Today let’s get a new perspective on the way you do business by thinking about what it’s like to be your customer. You already know how you go about your daily routine and what that’s like for you. How does your average client experience your brand? Your marketing approach represents you, and determines how your customers perceive your brand. This is usually the first impression a new customer will have of you. Will you be connecting with your clients in a personal, emotional way? Or will your message be just another advertising mailer in their letterbox? Make sure you are…

Using All You’ve Got

Using All You’ve Got

Many agents feel that the people they know in their personal life should not be integrated into their business life. If you also think that is true then it’s time for a different perspective, because everybody you know needs to be in your database. If you think about it, all of the people you know through patronising their businesses – hairdressers, butchers, tailors – have your name and information in their databases. Why aren’t they in yours? Imagine how many more networked connections you would have if all the people you know were in your database and receiving your marketing…

Strategies for 2015

Strategies for 2015

It’s the beginning of a new year and that means it’s time to set your strategic direction for building your business over the next 12 months. Knowing what is really important from the start will help you stay on track with whatever happens in 2015. A great place to start planning is with the Big Three Concept. Identify your top 3 business priorities for the year and outline your strategy for accomplishing those goals. It’s easy to think of simple things like growing and managing your sales team for greater productivity, but you really should be setting your expectations higher….

Getting Ready For 2015

Getting Ready For 2015

It’s 2015, the beginning of a new year. Time to get focused on the things you can do now to make the rest of the year productive. And one of the best ways you can start your year is to plan for all of your holidays. Odd as that may sound, the truth is that you will be more energetic and focused on the work that matters if you always have something to look forward to. You will also realize more success if you set goals every 4 to 6 weeks. This is especially important in January and February to…

Getting Over Fear, Doubt, Uncertainty and Financial Pressure

Getting Over Fear, Doubt, Uncertainty and Financial Pressure

In your daily business you will encounter many distractions that threaten to put you off track. The worst of these are based in fear, doubt, uncertainty and financial pressure. The good news is, all of that is completely under your control. Taking control of distractions does not mean you will never face them, but that you will be able to deal with them. For example, you may be under stress right now with bills coming in from your holiday spending, but if you start planning now you won’t have to worry about this again next year. Staying in control of…

Geography vs Relationship based prospecting

Geography vs Relationship based prospecting

Click here to watch on YouTube. If your approach to prospecting is not yielding the results you require then you may need to expand your focus. There are two kinds of prospecting in real estate. Geographic-based prospecting is also known as prospecting farm areas. You basically draw a circle on a map and market to all the residents within that zone. The concept of dividing a large marketplace into farm areas and assigning those areas to individual agents is attractive, but in reality it may not be the most effective approach. In relationship-based prospecting you focus on leveraging customer relationships….

What To Do If You’re Starting Out

What To Do If You’re Starting Out

Click here to watch on YouTube. If you’re just starting out, welcome to real estate. If you’ve been here awhile, try to remember how you felt when you were new to the business so you can lend a hand. Following are a few core ideas and insights to help you get going in the right direction, or lend direction to someone new. Consider this question: Where do your customers hang out before they need you? Knowing this will prepare you for staying ahead of the game when they appear at your open for inspections and contact you about properties posted…

Culture

Culture

Click here to watch on YouTube. Every business has its own culture, including yours. This culture is shaped by the people who work for you, but you ultimately define whether your business runs on positive or negative energy. First you need to determine what your current business culture is like. Notice how people enter the office in the morning. Are they coming to work early, energised, and on task the moment they walk in? Or are they arriving late and starting their day in a leisurely manner? Are they following a plan, or are they looking around for something to…

Leverage All You’ve Got – People You Know

Leverage All You’ve Got – People You Know

Click here to watch in YouTube. You probably know a lot of people in your life, but how many of those people are in your agency database? All of them should be. In fact, everyone you meet in your business or personal life should be added into your database because every one of them is a potential referral for you. Every relationship can be leveraged forward. Think of all the people you know on social media sites like Facebook. Each of those people has an email address that you can add to your email database to receive your targeted messages….