Why Strategic Meetings Are Important

Why Strategic Meetings Are Important

As a real estate principal you can’t just think about tactics – you need to be thinking strategically. In this Growth, Leadership, and Management tip I will explain the importance of stepping back and meeting with your team on a regular basis to discuss your growth strategy and evaluate how well your business is achieving those goals. Scheduling a monthly meeting with your executive team will help everyone maintain a cohesive foundation for growth. Everyone will know exactly where you want to go and what needs to be done to get there. Topics to cover in each meeting include: •…

Becoming A Great Marketer

Becoming A Great Marketer

To be a great real estate agent you also have to be a great marketer. In this Coaching Tip I’m giving you some basic techniques and concepts you can use to achieve real marketing savvy. The key to great marketing is to know your client’s objections from the start, address their fears and counter them with a solution. One of the keys to turning things around in your business is the ability to change adversity into opportunity. In a challenging marketplace where you have an abundance of buyers, but a shortage of stock to sell to them, potential sellers aren’t…

Ep 7 – Diary Management

Ep 7 – Diary Management

This High Performance Podcast for Real Estate Agents presents Josh Phegan and Alexander Phillips on the necessity of keeping a diary of your daily business, what goes in it, and how it aids daily scheduling. They recommend using integrated diaries so everyone on your team stays coordinated and on track. Alexander outlines his daily schedule, and stresses the importance of time and energy management. Setting time limits for tasks, building in buffers for predictable delays, and knowing how to stay productive if you end up with extra time are all key. Hard-line appointments that must be met help structure your…

Building Momentum By Tracking Behaviour

Building Momentum By Tracking Behaviour

If you really want to get going on your business growth, a great way to do that is to commit yourself to a 30 day challenge. In this Coaching Tip I’m going to talk about tracking your behaviour for a month. It’s all about learning what you actually do to get results. There are specific activities you must be consistent with to progress your career. These are the basics: • Build your database • Get face to face with clients The primary behaviours necessary to perform those activities are calls, connects, and appointments. You have to make a lot of…

Ep 6 – All About Assistants

Ep 6 – All About Assistants

In this High Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips note that the hardest and best decision you make in your business is to put on that first assistant. The cost may seem prohibitive, but is offset by your ability to do more transactions while maintaining momentum and consistency. Alexander outlines tasks an assistant can relieve you from doing so you can focus on prospecting and seeing clients, and lists attributes to look for in a new hire. They also discuss how to nurture, temper and grow a new hire to become more valuable, gain skills…

Scaling Your Business

Scaling Your Business

You want to grow your business, but there’s only so much work you can accomplish by yourself. My Coaching Tip today is about how to scale your business by hiring people to do those time-consuming basic tasks that keep you from focusing on the work that’s most important. You have to let go in order to grow. That’s a basic fact of life and it’s the same for your business. You may feel the need to have your hands in every task, but do you want to be a real estate agent or an administrative assistant? Find the people who…

Ep 5 – Expectations for Pricing

Ep 5 – Expectations for Pricing

In the current market client expectations for pricing are high, but there is more demand than stock. This High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips discussing how best to advise clients around pricing. With buyers wanting to pay less and vendors wanting to sell for more, you must provide realistic pricing guidance from the start. This begins with knowing where your client is in their process – are they hesitant, weighing their options, or ready to go? Are they making emotional decisions, or do they need a certain price point to finance something other…

Opportunity Within Your Business

Opportunity Within Your Business

Opportunity is as close as your database, but you have to go after it. My Coaching Tip today is about using what you already have, and improving on what you already do, to create more opportunities inside of your business. Your database should contain everyone you know and have ever met, categorised and accessible. How many of those people have you contacted in the past month – or the past year? Every one of those names is a potential opportunity, especially your past buyers. Anyone who has ever been through one of your open homes is a potential buyer. So…

Capacity

Capacity

Everything works according to design, so if you’re not getting the business capacity you need it’s because you haven’t built the structure for it. My Coaching Tip today will show you how to design a better business for recovery, efficiency and scalability. There are three things you must have for rapid growth: • Fitness • Systems • People Just as your level of fitness in the gym determines your speed of recovery, your business fitness shapes your capacity for listings and sales. The best agents recover quickly from failure and keep going to the next opportunity without pause. It’s not…

Ep 4 — Growth

Ep 4 — Growth

In this High Performance Podcast for Real Estate Agents Josh Phegan and Alexander Phillips talk about what causes some agents to stop growing their business. Fear and misgivings around taking the next steps upward is usually the problem. Many agents also reach a peak and feel that they can coast, but that’s where they lose momentum and fall behind. Consistency with your goals, health and aspirations are crucial. Tracking your numbers for listings, sales and income production will keep you driving forward. Monthly goals with weekly progress checks will keep you active and motivated as you reach and surpass goals…