Coaching
Separate Yourself By Value
There can only be one agent that is the cheapest in every market; therefore if you're not aiming to be the cheapest, you must compete on brand. A brand is customer experience; customer experience is valuable. Where does the customer see the value? What value can you add to the service you provide? And what value should you strip out, because the customer doesn't find it valuable?...

Coaching
Pay for leads, or leads that pay?
The number one thing that determines the success of any business is how it acquires its customers. Our industry is hooked on the now, wanting an instant lead payoff. We have a short-term view, wanting to get a listing for this Tuesday's sales meeting....

Coaching
Managing your Pipeline
If you want to be successful at surfing the biggest waves in the world, you need to be able to read the signals. Likewise, learning to read signals from your prospective clients will help you to successfully deliver more sales and avoid a wipeout....

Coaching
How to Charge More
You can focus on the competition, or you can focus on the customer. One of them will pay your invoice, and it isn't the competitor. Our industry is obsessed with what the competition is doing. We still follow what others do, and if someone breaks the mould, we wait and watch, if it looks successful we replicate it fast....

Leadership
The Secret to Success
You’re the only one that can carve out a successful real estate career for yourself. The trouble is many people don’t succeed and here’s why; they’re scared to. They’re scared of failure and, surprisingly, many are afraid of going all in and being incredibly successful. But there are some things you can do to ensure travelling those unchartered waters is a little easier....

Leadership
Business Growth
Too often business leaders fear rather than celebrate the swift growth of their business. Management becomes overwhelmed and bogged down in processes that hinder rather than aid expansion. However, the one area you should never get too afraid of is business growth and the pace at which it is building....

Coaching
Selling Quickly
In real estate, we all know selling is the name of the game. The more we sell the more income we earn. Or do we? Vendors’ motivation to sell quickly can often push agents to list a property before they are ready to show it to the market....

Coaching
Systems & Checklists
Imagine if you turned up to your first open for inspection at a newly listed property and you’d forgotten the key. Picture a would-be vendor requesting recent area sales at a listing presentation and you discover you’ve forgotten to prepare them. Or what if your nerves prevent you from being able to remember your key points when negotiating with a likely buyer on a sale....

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